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MTV Launches Backpack Holidays with Travelguru

New Delhi, December 5:- MTV, India's leading multimedia youth platform announced the launch of MTV Backpack Holidays, a co-branded initiative with Travelguru. MTV Backpack Holidays, the one-stop-shop with custom made packages for all adventure travel needs for the youth is available across Mumbai, Delhi and Bangalore.

Launched in association with Travelguru, India's leading travel portal and largest hotel consolidator, this holiday ain't for the faint at heart. MTV Backpack Holidays will offer vacations with some hardcore activities such as fire-walking, rock climbing, skiing and kayaking. Activities that are a must on outdoor adventure holidays such as bonfires, catamaran rides, tent pitching and barbeques are a part of every MTV Backpack adventure holiday.

Sandeep Dahiya, Director, Consumer Products, MTV Networks India, said, "The launch of MTV Backpack Holidays is in line with our broad strategy of playing a part in lives of youngsters across various interests and needs outside of the television. We're happy to join hands with Travelguru, India's leading aggregator of hotels and vacations, to bring you some of the coolest adventure holidays across the country."

Understanding the need for a reliable provider of adventure holidays and alternate vacation packages MTV Backpack Holidays has a fully customized range of adventure vacation options specifically for the discerning Indian youth which includes options even for the last minute vacation shopper. With packages ranging from Rs.800 for day trips to Rs.10,000 for longer adventure trips that include more complex activities like skiing, each holiday includes accommodation, meals, transportation and adventure activity supervised by specialists. Ranging from locations like Hrishikesh and Haridwar near Delhi; Kihim and Karjat near Mumbai and Antargange and Rangaswamy Hills near Bangalore, the MTV Backpack holidays are an ideal getaway for anyone wanting a unique experience.

Commenting on the new initiative, Devyani Nagpal, Chief Marketing Officer, Travelguru said, "Travelguru believes that today's youth is very clear that they want to make their own choices. This alliance is in line with our strategy to reach out to today's youth and offer them our unmatched range of customized holiday products. We believe that MTV is the perfect choice as a partner, as we look to address this youth market."

The launch of MTV Backpack Holidays follows earlier successful co-branded MTV products ranging from credit and debit cards (with Citibank) to Clothing & Accessories (with Primus) to watches (with Titan Fastrack) amongst many others.

For more details on MTV Backpack Holidays, check out but for a first hand experience of the thrills, chills and adrenalin-spiked activities, book yourself on the next MTV Backpack Holiday now!